A generation ago, if a young woman expressed an interest in working in the energy industry, it’s possible her friends, family and even prospective supervisors would have steered her away. Keeping the lights on was traditionally seen as men’s work—aside from customer service or clerical roles, that is.
Yet today, women represent an increasing share of the electric cooperative workforce, and not just in traditional roles of the past. As you look around your public power utilities, you’ll find women in many roles—from lineworkers to engineers to financial managers and in top leadership roles.
“When I came to work for Lassen in 2003, there were very few women in managerial or leadership roles in the industry,” says Theresa Phillips, public relations manager at Lassen Municipal Utility District. “We seemed to be working behind the scenes, with little recognition for our contributions.
“Fast forward to 2024, and the industry has embraced women in public power in every aspect.”
International Women’s Day is March 8. It’s a great opportunity to celebrate accomplishments of the many women transforming public power utilities and serving their local communities.
It’s hard to imagine a better career field for today’s young women who are interested in making their communities better places to live, work and play.
“The competition for talent and skill shortages has highlighted the need to expand recruitment strategies to get a more diverse range of candidates,” says Desiree Dunham, Workforce Programs manager for the National Rural Electric Cooperative Association. “The diverse experiences and perspectives of women contribute to more creative and effective problem-solving, which can be especially beneficial in navigating complex challenges and finding innovative solutions that cater to a broad range of consumer needs.”
NRECA reports that nearly 90 electric co-ops are headed by female CEOs. The association says the strengths women often bring to leadership—such as teamwork, problem-solving and communication—are important to the industry’s future.
Public power utilites across America are working to build awareness among young women about the opportunities available to them. Some even host day camps for teens in which they get a behind-the-scenes look at what’s involved with delivering power.
Beyond the highly visible roles such as linework, participants learn how people in areas as diverse as information technology, finance and environmental compliance are vital to utility operations.
Students aren’t the only target of such efforts. Desiree points to the priority the industry places on supporting career development for women. Mentorship programs and networking opportunities create platforms through which women can connect and share their experiences.
“These positive shifts need to be continuously reinforced with targeted outreach efforts, career awareness campaigns and support systems to enhance the entry points and career progression for women,” Desiree says.
Theresa sees a strong impact in the annual Women in Public Power Conference, a learning conference that provides developmental opportunities for women in five critical areas of success: knowing yourself, creating connections, managing communications, building confidence and strengthening resilience. It’s a room full of women supporting other women—from customer service representatives to general managers.
Theresa encourages others in the industry to attend as it’s a chance to network among other women.
Conferences are just one place to feel this camaraderie. NRECA’s Women in Power mentoring program for the electric co-op community provides support and resources to guide and empower women in their careers.
“Thanks to their Women in Power mentoring program, I have been able to network with several women across the country involved in the energy industry,” Duncan Valley Electric Cooperative CEO Kassi Mortenson says.
“(Through) the Women in Power mentoring program, I was matched with Charise Swanson, CEO of the New Mexico statewide organization, NMREC,” Kassi says. “Call it fate, but it could not have worked out more perfect. We were able to meet in person as DVEC is an associate member of the New Mexico group, and (we) have since developed a very beneficial mentor/mentee relationship.”
Nearly 20% of the nation’s co-op workforce is nearing retirement age during the next five years, which opens new opportunities in leadership roles at electric utilities across the country. Public power utilities pride themselves on offering stable jobs with opportunities for growth.
“Cooperatives are often recognized as ‘best place to work’ employers in their communities, offering competitive benefits, caring cultures and support for families,” Desiree says.
Strengthening inclusion and diversity is a commitment of public power utilites. Within this, women often advocate for fostering an environment where skills and expertise are valued among individuals.
“More and more women are becoming involved in the energy industry as utility leadership, boards of directors, lineworkers, engineers, etc.,” Kassi says. “Now it’s just a matter of everyone else getting used to it. Women in the energy industry are here to stay.”